To make money on TikTok you can use short, fun videos to promote products and services, creating sponsored videos, signing up for the TikTok Creator Fund or working out a deal with brands to sell their products. Some people also sell their own merchandise in TikTok Shop, go live to get virtual gifts or receive direct financial tips from viewers.
In this article, I’m going to teach you 12 easy methods how do people make money on TikTok – written in a manner that’s understandable for literally anybody. Whether you’re a student, a stay-at-home parent or someone who simply wants to earn an extra income, you will find techniques that suit you.
Why TikTok Is a Strong Money-Making Platform?
TikTok has emerged as one of the fastest content-discovery platforms. A video that resonates will be seen by thousands, even if the creator is minuscule. (Note: Unlike Instagram, TikTok does not serve you content based on follower count. This means:
· A new creator can go viral
· Brands can easily discover niche creators
· TikTok Shop enables viewers to purchase items directly in the app
Creator Rewards allows creators to get paid for longer, original video content; it’s part of a broader suite of new products to help platforms compete with each other.
TikTok’s ecosystem now encompasses e-commerce, live streaming, paid content (Series), and a marketplace where brands hire creators. This provides beginners with multiple ways to earn.
12 Proven Ways How Do People Make Money on TikTok?
1. Use TikTok to Promote Your Business
TikTok has the potential to be a valuable free marketing tool for any business. With engaging, entertaining or inspiring video, you can attract new customers and develop trust in a very short time. Short videos enable you to present your product or service, explain what you do, and also answers frequently asked questions in a friendly and personal manner.
TikTok is something that countless small business owners today can use to send traffic to their website, online store, booking page, or email list. Because when people like your content, naturally they want what you sell. As viewers become followers, and followers turn into paying customers.
(By sharing quality tips, behind-the-scenes content or showcasing what you do, TikTok is assisting in growing your brand and pipeline of new clients who want to pay you more money to just be with you.) And all without spending a dollar on ads.
2. Make Sponsored Content for Brands
If you have an audience interested in a particular subject, brands may want to do business with you. For example, an account that focuses primarily on dog care could get offers from the pet food or toy industries.
Sponsored content may come in different forms:
- A brand sends a free product for you to mention in a video.
- A brand pays you to feature their product or service.
- You reach out to companies you already use and ask for collaboration.
TikTok also has a Creator Marketplace, which is where brands and creators can find each other for sponsored posts. It’s sponsorships that are Jones’ main source of income, she says, and brands got in touch once she hit about 15,000 followers.
Just don’t forget to enable TikTok’s branded content disclosure flag when promoting a brand.
3. Earn With TikTok’s Creator Rewards Program
TikTok’s Creator Rewards Program lets users earn money from longer videos (one minute or more) that perform well. It replaced the older Creativity Program Beta.
To join, you need:
At least 10,000 followers
100,000 views in the last 30 days
To start earning, videos must have accrued at least 1,000 “qualified” views and comply with TikTok’s originality guidelines. TikTok does not reveal specific payouts, stating only that creators could make more under the new system. In other words, creators who publish high-quality, engaging videos stand the best chance at earning rewards.
Practical tips to increase Creator Rewards income
Make your videos interesting from the start. Use original formats to qualify for rewards and avoid penalties.
Post regularly and check your video performance in Creator Insights. Try making longer videos to get more rewards.
Use tools like Virlo to find popular sounds and posting times. Test different formats and keep your content fresh. This will help you earn more from Creator Rewards and the Creator Fund
4. Go Live and Receive Video Gifts
Creators who use TikTok Live can earn virtual “gifts” from viewers 18 and older. These gifts appear as stickers or animations during live sessions, and they convert into “diamonds,” which TikTok allows creators to redeem for money or virtual rewards.
Gifts aren’t only for livestreams — viewers can also send gifts on regular videos through the comment section. More gifts mean more diamonds, and more diamonds can turn into cash. You can see your diamond balance and estimated earnings in your TikTok account.
5. Sell Products Using TikTok Shop
Through TikTok Shop, creators and businesses can sell products via livestreams, shoppable posts and in a dedicated shopping tab within the app.
There are two ways to earn:
Businesses will have the chance to sell directly through TikTok Shop.
For the creators joining the affiliate program and marketing products of eligible sellers a percentage in commission will be available.
To have the opportunity to sell, businesses must follow the link in Seller Center and connect their account if approved. TikTok collects a commission on each sale, which isn’t publicly advertised as an exact rate.
Beware of scams — sham sellers, fake or counterfeit goods and links outside official app stores. Remember to consult reviews, stick with verified sellers and not download apps from sketchy sources.
6. Monetize Through the Series Feature
Creators with personal or business accounts can sell premium content by placing a collection of videos behind a paywall, known as a Series. (Political and private accounts cannot use this feature.)
Here’s what a Series includes:
· Up to 80 videos
· Each video is up to 20 minutes long
· Prices vary from $0.99 to $189.99
Examples range from fitness work-outs, beauty tips and even in-depth tutorials or recipe explainers.
7. Collect Tips from Your Viewers
For those of you who have a personal account with more than 100,000 followers, you can enable tips. The viewers can send you money as a thanks, or if they like what they see and want to support.
You will have to opt in and create a Stripe payment account. This feature is not available on business profiles.
8. Earn Through Affiliate Marketing
Affiliate marketing on TikTok is a low-cost way to earn money. You can sell products to your fans what they want. You can make money when they purchase something after clicking on your link.
For this you need to first select products which are appropriate to your niche and to help your viewers. Utilize brands like Amazon and ShareASale. That way, your links are more a part of the content, not an annoyance.
Here’s a simple guide to start making money on TikTok:
· Join an affiliate program: Consider Amazon Associates, ShareASale, CJ or Shopify Collabs.
· Make content with the focus on benefits: GRWM, tutorials, unboxings and honest reviews are the best.
· Check out your links in the bioleave a short CTA and text with promos inside of videos!
· Use UTM parameters, platform analytics, and affiliate dashboards to track sales so you know what converts.
- Test creatives, posting times, and calls to action to improve commissions and scale your tiktok income opportunities.
Be real and don’t overdo it. Little shifts can have a big impact. If you practice enough, TikTok affiliate marketing can become a steady source of income.
9. Generate User-Generated Content (UGC) for Brands
You don’t even need a lot of followers to become rich as a UGC creator. The brands then hire regular creators to make videos that they can use in ads or social media campaigns.
Compensation typically falls between $100 and $1,000+ per video depending on experience and quality. Many creators can make a full-time job out of making UGC and never even posting it to their own TikTok accounts.
10. Get Paid to Create (Spark Ads and Promotional Videos)
Creators are frequently paid by brands to produce ads that feel native and engaging. They can run these ads under the company’s TikTok account, not yours.
That can be a lucrative income stream if you have a talent for storytelling or showing off products. The creators who best grasp hooks, trends and editing are often the highest earners.
11. Grow and Sell TikTok Accounts
Some people create niche TikTok accounts—such as motivational quotes, pet clips, or DIY tips—and grow them quickly. They then sell the account to a business or creator looking for an instant audience once the account has a sufficiently large number of followers.
12. Build Monthly Recurring Income
You can use TikTok to build recurring revenue through:
- Membership communities
- Paid private groups
- Patreon-style platforms
- Monthly coaching
- Exclusive digital content
Examples of brands and creators who doubled conversions with in-feed ads
Brands that invest in paid ads often see big gains. Creators can boost top posts with paid ads to reach more buyers. Many small brands doubled conversions by optimizing ads and targeting the right audiences.
Combine organic momentum with targeted ads to boost financial gains. This makes crowdfunding with TikTok more successful.
how do people make money on tiktok without follower
You don’t even need thousands of followers to make money. Brands and local businesses don’t pay for a big audience; they pay for results. Get high on engagement and start making money on TikTok without followers Focus on Engagements and Finding the Right Niche.
One way is through so-called affiliate links. A few conversions can even pay off. Perhaps they can see the product in action with short demos. This is a good way to earn money on TikTok without followers by making your captions and CTAs heavenly linked to get those clicks.
You can also create UGC for brands. Creators are hired by agencies and marketing teams for fast, glossy clips. For temperatures (and styles) that vary, you can offer video editing, voiceovers or product clips, with a price-per-asset model. This is one of the best ways to make money through TikTok from small accounts as brands care more about quality content than follower numbers.
Flipping accounts and niche builds are your friend. You build concentrated micro discographies, then sell them to local stores or niche businesses. Small, active profiles with consistent engagement can command a healthy sum. This is one of the most concrete ways to get paid as a TikTok influencer in the beginning of your creator journey.
Live gifts and tips (public wallet) when you reach platform goals. For creators at or near those limits, livestreams allow you to collect Diamonds and tips from a few loyal viewers. Combine live sessions with product demos or mini-tutorials to boost gifts and support.
Here is what you can do in real life:
· Choose one narrow niche and simply publish repeatable, helpful formats.
· Leverage popular sounds and hashtags to increase discoverability.
· Ship UGC samples to local businesses and pitch on marketplaces.
· Include a Ko-fi or Buy Me a Coffee link for fan tips.
· Create teasers that generates clicks to affiliate offers or full landing pages.
Small, engaged audiences often convert better than larger passive followings. Try new formats out; copy trends with speed; and monitor which of your clips turn viewers into customers. Those endeavors present a number of potential revenue avenues for on TikTok even before follower counts rise
FAQ
How do people get paid on TikTok?
People get paid through multiple ways:
- Direct from TikTok: Creator Rewards Program, Live gifts
- From brands: Sponsored posts, brand deals
- From sales: TikTok Shop, affiliate commissions, digital products
- From services: Coaching, consulting, freelancing
- From viewers: Tips, subscriptions, donations
Payment arrives via PayPal, bank transfer, or platform wallets.
How much does TikTok pay per 1,000 views?
TikTok does not have a set payout rate per 1,000 views. Pay is based on video performance like views, watch time and eligibility in the Creator Rewards Program. Usually, similar sizes of video have had low payouts to submitters which increase only when a video goes viral.
How many views do you need on TikTok to get paid?
To make money on the Creator Rewards Program, you need a minimum of 10,000 followers and 100,000 views in the last 30 days. Once a video is approved, it needs at least 1,000 eligible views before displaying ads.
What company pays $100 per hour to watch TikTok?
No real business pays $100 per hours to only watch TikTok videos. Occasionally, some marketing or research agency will have a promotion for high hourly rates to watch TikTok videos and work as a temporary job but not an official TikTok job. TikTok isn’t paying $100 per hour to watch videos itself, so you should be suspicious if someone offers it.
